To maximise the profitability of their business, cattle farmers need to meet the requirements of beef consumers as well as the market chains that supply their beef to consumers.

To date, very little is known about the market chains available to smallholder beef farmers in Indonesia. To address this, both CropCow and PalmCow will identify opportunities to improve the efficiency and equity of cattle and beef market chains relevant to smallholder farmers.

This research will deliver a good understanding of crop and palm-cattle integration opportunities - and possible business models - to support integration. The goal is to help the Indonesian Government, private sector, financial institutions and cattle farmers to make evidence-based decisions on how to develop successful crop and palm-cattle businesses.

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